Nous les Vignerons de Buzet
Brand architecture - Visual Identity - Packaging guidelines
We created the new visual identity system for “Les Vignerons de Buzet” wine ranges, in order to foster and establish a consistent brand architecture, while transmitting the brand values and committed positioning
in terms of CSR.
The cooperative will now have a unique capsule and a single size of eco-designed label for all the bottles (size and choice of papers, collage techniques, inks and printing surfaces). The new brand name starting with "Nous" ("We") signs the capsules in a same way as in a manifesto, and the new VB symbol is fixedly positioned on all the labels.
Packaging range is now consistent: while keeping the unique identity of each product, consumers can now easily identify that the different wines come from the same committed winemaker.
