{"id":2484,"date":"2026-04-13T12:57:17","date_gmt":"2026-04-13T10:57:17","guid":{"rendered":"https:\/\/inspiritdesign.es\/?page_id=2484"},"modified":"2026-04-13T21:39:15","modified_gmt":"2026-04-13T19:39:15","slug":"centaine","status":"publish","type":"page","link":"https:\/\/inspiritdesign.es\/en\/centaine\/","title":{"rendered":"Centaine"},"content":{"rendered":"
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Centaine 100<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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Brand strategy - Brand architecture - Packaging (shapes and labels)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The new premium and iconic packaging, sold both in supermarkets & Centaine\u2019s online shop, is to reflect the brand idea \u2018vegetarian nutrition\u2019, expressed here through the fluid and natural line that vertically crosses the shape from bottom to top. The line imitates a growing stem, absorbing nature\u2019s essence to nourish the plant \u2013 just like Centaine\u2019s \u2018vegetarian nutrition\u2019 to nourish the scalp and the hair.\u00a0<\/span><\/span><\/div>
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The multiplication of packaging produces an oscillating rhythm on the shelves, which would create a strong shelf impact and gives a unique vitality to the range of products.<\/span><\/span><\/div>
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\u00a0Next to the \u2018line of life\u2019 is the brand and product information. We chose a simple yet elegant graphic style to illustrate the key ingredient in each product, which made full use of the limited labeling area while keeping the simplicity and premium-ness of the whole design.\u00a0<\/span><\/span><\/div>
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The deep green color chosen for the moisturizing range helps to communicate the nature and quality of the product.\u200b\u200b\u200b\u200b\u200b\u200b\u200b<\/span><\/span>.<\/span><\/div>
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The ergonomics of the bottle and its easy opening (flip top cap) have been carefully designed while promoting a squeezable architecture to collect the shampoo.<\/span><\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Unisex Range<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Men's Range<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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No Silicone Range<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Centaine 100 Estrategia de marca – Arquitectura de marca – Empaques (formas y etiquetas) El nuevo envase premium e ic\u00f3nico, disponible tanto en supermercados como en la tienda online de Centaine, refleja el concepto de la marca: \u00abnutrici\u00f3n vegetariana\u00bb. Este concepto se expresa mediante una l\u00ednea fluida y natural que recorre verticalmente la forma de […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-2484","page","type-page","status-publish","hentry"],"yoast_head":"\nCentaine - Inspirit Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inspiritdesign.es\/en\/centaine\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Centaine - Inspirit Design\" \/>\n<meta property=\"og:description\" content=\"Centaine 100 Estrategia de marca – Arquitectura de marca – Empaques (formas y etiquetas) El nuevo envase premium e ic\u00f3nico, disponible tanto en supermercados como en la tienda online de Centaine, refleja el concepto de la marca: \u00abnutrici\u00f3n vegetariana\u00bb. 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