{"id":2432,"date":"2026-04-13T12:57:48","date_gmt":"2026-04-13T10:57:48","guid":{"rendered":"https:\/\/inspiritdesign.es\/?page_id=2432"},"modified":"2026-04-13T12:57:48","modified_gmt":"2026-04-13T10:57:48","slug":"dona-elena","status":"publish","type":"page","link":"https:\/\/inspiritdesign.es\/en\/dona-elena\/","title":{"rendered":"Do\u00f1a Elena"},"content":{"rendered":"
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Do\u00f1a Elena<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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Product branding and packaging (structural and graphic design) for Do\u00f1a Elena, the number one olive oil brand in the Philippines.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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THE COMPANY AND THE CHALLENGE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The Do\u00f1a Elena<\/b> brand, owned and exclusively distributed by Fly Ace Corporation in the Philippines, was introduced in 1998. It was inspired by the company\u2019s vision of providing the Filipino families with essential products from the healthy Mediterranean diet.<\/b><\/div>
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Today, Do\u00f1a Elena is the biggest brand of Mediterranean products in the Philippines,<\/b> and its Olive Oil -introduced in 2000- is the consistent number one olive oil brand in the Philippines since 2011.<\/div>
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Befitting this leading position, Fly Ace Corporation decided to invest in 2017 in our services to design the new and exclusive Do\u00f1a Elena bottle, giving it a unique brand character.<\/b><\/div>
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The new bottle design should be consumer friendly and convey the brand values of a premium, high-quality, authentic, and Mediterranean product.<\/span><\/span><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Do\u00f1a Elena team visiting In Spirit Design head office in France.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Despite a very large experience in Asia, this project was the first we had for the Philippines market and with Fly Ace Corporation.<\/span><\/div>
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After an initial visit to the Philippines to meet the client, study the market, the competitors and carry out store checks, comes the time to create.\u200b\u200b\u200b<\/span><\/div>
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Beside to integrate the brand and the competitors, we had to consider the existing design <\/b>that consumers were familiar with, consider the three glass bottle formats <\/b>(250ml, 500ml and 1L), the maximum height<\/b> that will fit display shelves, the size impression, the easy gripping for consumers, the constraints from the filling lines and logistics, the material weight and cost,\u2026<\/b><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Then, to guide our creativity, atmospheres have been defined with the Mediterranean as the main theme.
<\/b>\nWe drew our inspiration from the evocative elements of this region such as architecture, terroir (amphora, pot...), oil (nuances and textures), olive trees and its wonderful fruit, the olive.<\/p>

All these elements have significantly influenced the shapes of the proposed designs.<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Regarding the graphic design, we couldn\u2019t revolutionize the logo<\/b> -as it was a key Do\u00f1a Elena asset- nor the label design itself to avoid confusion among consumers.<\/b> However, a lifting or enhancement was necessary<\/b> to bring a better balance, more modernity, and more clarity in terms of usage recommendation per oil variant.<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Antes<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Despu\u00e9s<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The result<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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In the words of our client, this project resulted in 'elegantly designed, expertly crafted, easy to hold bottles'.<\/span><\/strong><\/div>
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To stand out from the competitors, we ovalized the shape,<\/b> which allowed us to gain bottle height as well as space for the label, achieving more impact on the shelves.<\/div>
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We also gave to the bottle an elegant neck and shoulders,<\/b> through soft but firm lines. The roundness of the bottle makes it soft and pleasant in the hand.<\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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The Do\u00f1a Elena insignia is engraved<\/b> on the bottle chest like a pendant, giving a prestigious character.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Olive oil is a precious gift from nature,<\/b> shining like jewels, also good for health and with a flavor that transports to wonderful landscapes. Like a reflection of the DE acronym appear the olive fruits engraved in the bottom part, symbolizing purity and authenticity<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The lifting of the logo<\/b> (including letterspacing, colors, typography...) has freed Do\u00f1a Elena<\/b>; by simply getting her out of the frame, we made her closer, more welcoming while keeping her touch of mystery and legend.<\/p>

She now looks more alive, confident, and active.<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The curves of the label are in line with those of the shape<\/b> and allow to highlight the logo in a privileged place on the top of the label. It now appears as a quality seal.<\/b><\/div>
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Finally, the enhanced labels retain the heritage look to maintain consumer familiarity but have won in simplicity and clarity;<\/b> a vibrant color palette allows to differentiate each variant, the background is more minimal, and the type of oil and recommended usage take center stage.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Dise\u00f1o de marca y empaque (estructural y gr\u00e1fico) para Do\u00f1a Elena, la marca n\u00famero uno de aceite de oliva en Filipinas. LA EMPRESA Y EL DESAF\u00cdO La marca\u00a0Do\u00f1a Elena\u00a0, propiedad de Fly Ace Corporation y distribuida exclusivamente por esta en Filipinas, se lanz\u00f3 en 1998. Su\u00a0inspiraci\u00f3n surgi\u00f3 de la visi\u00f3n de la empresa\u00a0de\u00a0proporcionar a las […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-2432","page","type-page","status-publish","hentry"],"yoast_head":"\nDo\u00f1a Elena - Inspirit Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inspiritdesign.es\/en\/dona-elena\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do\u00f1a Elena - Inspirit Design\" \/>\n<meta property=\"og:description\" content=\"Dise\u00f1o de marca y empaque (estructural y gr\u00e1fico) para Do\u00f1a Elena, la marca n\u00famero uno de aceite de oliva en Filipinas. LA EMPRESA Y EL DESAF\u00cdO La marca\u00a0Do\u00f1a Elena\u00a0, propiedad de Fly Ace Corporation y distribuida exclusivamente por esta en Filipinas, se lanz\u00f3 en 1998. 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