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Luxury
A Designer’s Vision
Luxury is, above all, time devoted to perfection. It does not show itself; it reveals itself. It is not a fleeting flash, but an inner light, born from care, craftsmanship, and the quiet of the gesture.
In luxury, the product is the star. It carries the promise, the emotion, the story. Every detail extends the dream and invites a journey, rather than merely satisfying an impulse. The act of purchase becomes part of the experience.
The act of purchase is part of the journey. Luxury is an experience, an emotional bond, not a response to instant desire. It is the slowness and delicacy of touch, the way a form plays with light, the precision of a function, the sound of a contact, the quality of a material, a gesture, a ritual—an intimate relationship between the object and the sensory being. Use becomes secondary; what truly matters is the trace left by the material and the emotion evoked by the encounter.
Use becomes secondary; what matters is the mark left by the material and the emotion evoked by the encounter.
Luxury is the exclusivity of a meaningful, recognizable, and coherent expression, a rare creative intention that lies somewhere between discretion and exuberance.
It doesn’t need to be unattainable to be valuable: its worth comes from uniqueness, durability, and a sense of legacy.
Unlike the disposable, luxury is conceived as a legacy: reusable, repairable, enduring, almost alive.
It is the mark of beauty over time.
That feeling of the unique, that suspended moment between the creator’s gesture and the emotion of the one experiencing it.
Everyday Design: A Designer’s View
A Designer’s Vision
In the world of fast-moving consumer goods, the consumer is central. Everything begins with them, their gestures, their needs, their lifestyle and rhythm. The product must speak to them instantly, in the few seconds of attention it receives on the shelf.
Here, everything is impulse, reflex, immediacy. Yet behind this speed, the designer seeks to create an experience, a simple, clear, reassuring journey, where every touchpoint becomes a sign of coherence and trust.
The consumer wants to understand effortlessly. They want to believe without hesitation. Design must transform caution into confidence, questioning into clarity.
Visual impact opens the door, but it is the story — the authentic, readable, credible promise — that holds attention and builds attachment.
Here, ergonomics takes precedence over ritual: the grip, the opening, the use, moments where practicality becomes emotion, where efficiency feels intuitive and sensorial.
The product must be accessible, understandable, affordable, without giving up its personality or perceived value.
In a world of flow and renewal, the challenge is to imagine sustainability within the ephemeral, recyclability over disposability, reusability as a form of respect.
Even in mass production, one must seek the feeling of uniqueness: an imprint, an immediate recognition,
a touch of humanity within repetition.
una forma de humanidad dentro de la repetición.
The design of FMCG is the art of making the essential visible, the simple desirable, and the fleeting memorable.
efímero.
The art of making the essential visible,
the simple desirable, and the fleeting memorable.
